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Swiss Side have always believed that doing one thing incredibly well always beats doing a few things well enough. Which is why all they do is create incredible road wheels. Bike road wheels that are not for everyone. Theirs are wheels of gorgeous design, uncompromising quality and proven performance. Road wheels guided by decades of cycling devotion and experience, inspired by the switchbacks of breathtaking Swiss Alpine roads and engineered for riders that want to be free to ride anywhere.